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Julia Belluz of Vox criticized WebMD in 2016 for encouraging hypochondria and for promoting treatments for which evidence of safety and effectiveness is weak or non-existent, such as green coffee supplements for weight loss, vagus nerve stimulation for depression, and fish-oil/omega-3 supplements for high cholesterol. She wrote that WebMD "has become permeated with pseudo-medicine and subtle misinformation." Writing in The New York Times Magazine in 2011, Virginia Heffernan criticized WebMD for biasing readers toward drugs that are sold by the site's pharmaceutical sponsors, even when they are unnecessary.
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WebMD China is operated by an unaffiliated online publishing group, and is not part of the WebMD Health Network. It was first based on the site created for physicians and healthcare professionals called. eMedicineHealth is a consumer site offering similar information to that of WebMD. RxList offers detailed information about pharmaceutical information on generic and name-brand drugs. Medscape offers up-to-date information for physicians and other healthcare professionals. MedicineNet is an online media publishing company. These sites provide similar services to those of WebMD.
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The WebMD Health Network operates WebMD Health and other health-related sites including: Medscape, MedicineNet, eMedicine, eMedicineHealth, RxList, OnHealth, and. WebMD Health Services provides private health management programs and benefit decision-support portals to employers and health plans.
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Medscape is a professional portal for physicians and has training materials, a drug database, and clinical information on 30 medical specialty areas and more than 30 physician discussion boards. They publish WebMD the Magazine, a patient-directed publication distributed bimonthly to 85 percent of physician waiting rooms. WebMD offers services to physicians and private clients. In 2013, the Chicago Tribune reported that WebMD, "has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent." In response, WebMD began investing in changes to its site in order to entice users who use its site seeking specific information to linger on the site reviewing other material. WebMD is financed by advertising, third-party contributions, and sponsors. In 2017, Internet Brands, a company owned by private equity firm Kohlberg Kravis Roberts (KKR) agreed to purchase WebMD Health Corporation for approximately $2.8 billion. The company reported $705 million in revenue for the year 2016. URAC, the Utilization Review Accreditation Commission, has accredited WebMD's operations continuously since 2001 regarding everything from proper disclosures and health content to security and privacy.
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WebMD is best known as a health information services website, which publishes content regarding health and health care topics, including a symptom checklist, pharmacy information, drugs information, and blogs of physicians with specific topics, and provides a place to store personal medical information. In the first quarter of 2020, WebMD received approximately 127 million unique users viewing over 229 million page views per month. In the fourth quarter of 2016, WebMD recorded an average of 179.5 million unique users per month, and 3.63 billion page views per quarter. During March 2020, WebMD's network of websites reached more unique visitors each month than any other leading private or government healthcare website, making it the leading health publisher in the United States.